Right - I agree - illegal clicks and schemes are what hurts everyone. The legit players would earn so much more if we could weed out the garbage.
But what I am getting at is this -
for example, if I own a car site and I advertise in an offline car trader magazine, they usually add the advertising to their website. Traffic always comes because the niche is so targeted.
Now to go farther, some of these sites offer their pricing by impressions of a banner or clicks of a banner to your website. Again, the traffic would be legit bc it is the niche.
But what about all these generic ppc companies - how do you know their clicks are the real deal? How do you know that when they come to your website, it is poor or illegal traffic?
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