[marigot]

I have been watching closely the recent termination of many google accounts due to sites being MFA and site owners using arbitrage. According to the other forums and people who are experiencing the problem, G has decided that their business model is no longer acceptable.

While I am all for booting out the serious MFA sites (those that provide ZERO content and only mislead the searchers and users), I am curious about the arbitrage issue.

For those that do not know what arbitrage is - a basic definition would be -
Buying advertising at a low price and receiving click through revenue at a higher price. The differential on the same click is your profit.

What I cannot understand about this is a couple things:

1. in theory, why would this be a bad business model?
2. how does it hurt the advertisers or G if the content is valid and targetted?
3. what exactly does that mean - sites cannot advertise with other search engines using the same model?

I myself, have not been affected. I could never master the technique - I only lost my money - LOL.