For myself, I find it very easy to get a site submitted and indexed in a search engine. Basically, as soon as it is ready to go live, I add a small link on one of my other websites and within 2 days, the site is indexed.
Now getting a good position is another story. I really have to work at tweaking the content and keywords to see if the site can move out of the hole into the top 100, then finesse more to get it into the top 10. This all takes time.
I have often wondered if a professional company could do it faster for me or do I really I miss some obvious things when critiquing my own site.
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